CHATGPT SEO
ChatGPT SEO: How Elevate Media Can Help You Get Noticed by AI
Generative AI isn’t just a buzzword - it’s changing the way people discover brands. Instead of searching Google and sifting through results, audiences are asking tools like ChatGPT for direct answers. If your brand isn’t showing up in those answers, you’re invisible.
At Elevate Media, we’re helping brands in Northern Ireland and beyond adapt to this shift. Here’s what you need to know and how we can help you stay ahead of the curve.
From Search Engines to Answer Engines
Traditional SEO was about ranking on Google. Generative AI has introduced a new game: conversational answers.
Google: delivers a list of links.
ChatGPT: delivers a direct response, often with no link at all.
The difference? Authority and trust signals matter more than ever.
Why Your Brand Should Care
70% of online users already use AI tools for answers (source: industry reports).
Consumers trust AI recommendations the same way they trust reviews.
If your competitors are in the AI spotlight and you’re not - you’re losing visibility
AI visibility isn’t a nice-to-have anymore. It’s essential.
How Generative Ranking Works
AI models don’t crawl the web like Google. Instead, they pull from:
Authoritative content published online.
Frequently updated sources.
Brands with strong reputations and third-party mentions.
Structured, well-formatted data.
That means old-school tricks like keyword stuffing won’t cut it. Authority, context and credibility win.
8 Ways to Optimise for AI Visibility
Here are Elevate Media’s top strategies to help your brand get mentioned by ChatGPT and other AI tools
1. Create Authoritative Content
In-depth, original and trustworthy articles are more likely to be pulled into AI responses.
2. Optimise for Conversational Queries
Think like a user asking questions, not a search engine. Include natural Q&As.
3. Build Topical Clusters
Cover entire topics in depth. Interlink related posts to signal authority.
4. Use Structured Data & Schema
Help AI parse your content correctly by adding FAQ and How To schema.
5. Earn Third‑Party Credibility
Mentions in press, backlinks from strong sites and reviews strengthen trust.
6. Keep Content Fresh
AI tools prefer recent information, regular updates are key.
7. Showcase Unique Insights
Share original data, case studies or industry knowledge that sets you apart.
8. Monitor & Adapt
Track what AI is surfacing in your niche. Adjust your strategy regularly.
FAQ: Generative SEO Questions Answered
Will AI replace Google?
Not entirely - but it’s changing the landscape. Expect blended behaviour: AI for answers, Google for verification.
How do I know if ChatGPT is mentioning my brand?
Test prompts directly and use AI monitoring tools. We can run this analysis for you.
Do I need to change all my SEO?
No, but you need to layer Generative SEO (GEO) on top of your existing strategy.
How Elevate Media Can Support You
At Elevate Media, we specialise in building campaigns that turn heads and that includes making your brand AI‑ready.
We can help with:
AI visibility audits
Conversational content strategy
Authority building campaigns
Ongoing content refresh & optimisation
Ready to Elevate Your Brand?
If you want your brand to be part of the AI conversation, it’s time to act. Contact our team today and let’s make sure your business doesn’t just show up - it stands out.